Beats by Dre came to Stink Studios to launch the new Studio³ Camo Collection. We produced a shoot of stills and video, created art direction of key visuals, custom typography, motion graphics, and a launch film for online, social, and in-store formats — with none other than James Harden and A$AP Ferg as our hero talent.

The campaign brought the idea of “camo vision” to life through the collaboration of film, design, and technology: by programming unique camera movements, procedurally datamoshing footage, and translating static designs into dynamic visual effects. Alongside our photoshoots of Harden and Ferg, we produced a set of supporting imagery for the product.